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Google’s Parent Becomes a Trillionaire

Just when you thought Kylie Jenner’s company hitting one billion dollars’ worth of value was a lot, Googles’ parent company Alphabet has...

Grow Your Business by Growing Your Digital Network

Some companies decide to send customers a free newsletter to get an email list. But there are other ways to collect email contacts. Sometimes...

Dove Forced to Pull Latest Advertisement

2017 has seen some truly memorable ad campaigns, but there are certainly some we would rather forget. From Kendall Jenner’s misguided Pepsi advertisement, to...

Bands can now pay to Appear in Your Spotify Playlist

Spotify listeners may have some unknown songs pop up in their playlists in the next few weeks. No it’s not a queuing error or your...

Mark Zuckerberg’s Got This: Your Feed May Soon Be Fake-News Free

The spread of false information across social media and their influence on the masses is a major problem, and is beginning to get out...

The Power Shift towards Consumers: What This Means for Olympic Fans

The Rio Olympics 2016 is now officially halfway over sitting at number 31 in the Olympiad period. There have been a number of first,...

The 2016 Interactive Minds Digital Summit Was Essential

The digital landscape moves more quickly than perhaps any other industry. For digital marketers (and the brands they support) to not only keep up,...

A 3-Minute Film Shows How the ‘World’s Biggest A**hole’ is Saving...

“This is a story about Coleman Sweeney. Coleman, in short, was an a**hole”. That’s how this short-film advertisement, produced by The Martin Agency, begins. It’s...

Virtual Reality Is Reaching Further than Anyone Imagined

A recent study from Greenlight VR (Virtual Reality) this week has shown that “specific VR activities have unique emotional footprints”, with 91% of non-users...

Views, Not Shoes: The Age of the Experiential Consumer

Sorry to break it to you, but no one cares about the expensive sunglasses featuring in your latest Instagram post unless you’ve got the...