Spotify listeners may have some unknown songs pop up in their playlists in the next few weeks.
No it’s not a queuing error or your pesky younger brother trying to listen on the same account as you.
Instead, it’s a trial the company are doing to allow music labels to promote songs.
Spotify is testing a “sponsored songs” advertisement, which is “a product test for labels to promote singles on the free tier,” according to a spokesperson.
The music will match listeners’ tastes, so they won’t offend user’s current playlists. So don’t worry Spotify isn’t going to put some Nickelback music into your totally fire indie playlist.
And if you do end up enjoying the song, it will be instantly playable and saveable (rather than requiring an ad click first).
If the trial is a success, Sponsored Songs ads could roll out officially.
However it’s still optional, so if you don’t want to be a part of the trial you can opt out via the settings or by purchasing a premium account.