“A lot of protein has an artificial aftertaste and contains fillers, sugars, syrups; a lot of ‘fake stuff’. At True, we wanted to create something truly authentic, tasty and 100% natural with a totally transparent ingredients list,” Ben Kierath, owner and founder of True Protein.
True entrepreneurial spirit runs through the veins of Ben and James Kierath, the creative think-tanks behind True Protein. Fed up with the poor taste and proliferation of artificial flavours flooding the protein market, the brothers began extensively researching and experimenting with protein products so that fellow gym-goers and everyday genuine sport enthusiasts could partake in a healthier, more flavoursome post-workout experience. This fuel being the best quality all-natural protein made from the finest ingredients sourced from across the globe.
Whilst living in London, the keen gym-going brothers struggled to find a protein that tasted good and wasn’t full of artificial ingredients or fillers. Returning home to Sydney, where the pair’s entrepreneurial father had set up a leading gardening brand, Ben and Jamie realised they could follow in his footsteps and create the very product they felt was missing from the sports supplement space. After an inordinate amount of hard work, taste tests, trials and scouring the globe to source the best quality raw ingredients, True Protein launched in 2014.
It wasn’t long before business took off and True Protein began to fill a gaping hole in the mainstream protein market, delivering 100% natural protein powders that tasted delicious and boasted genuine health benefits. Since its launch, company growth has been exponential, growing by 20 times since its first successful year, with no plans to slow down.
Not only is True Protein driven by using only the best quality ingredients, the brand has grown to offer over 300 individual products rich in flavour and nutritional benefits, free from additives, added sugars, fillers and artificial ingredients, and continues to develop innovative new products with the help of their in-house Accredited Sports Dietitian, Roslyn Yee. The core focus of the company is general wellbeing and health, setting the benchmark for the industry in terms of taste and effectiveness, with every ingredient in every formula 100% natural, sourced from the best possible growers. From cinnamon straight from the plains of India and whey from grass-fed New Zealand dairy cows to acai berries from the Amazon and oats grown here in Australia, at True Protein, health comes first, with no expense spared in creating quality products blended at True’s on-site facility in Sydney’s Northern Beaches.
An integral part of True Protein’s success as a brand is the high level of research and development that goes into the all-natural flavours and the nutritional value of each product. Ben has remained on top of health trends and scientific research, and this shines through with the quality of the products and the unparalleled range as the brand strives to be a one-stop-shop for your all health and wellbeing needs. Steering away from the ‘one-mix-fits-all’ mentality, True Protein celebrates the diversity of each individual’s dietary requirements, body types, health issues and lifestyles.
Whilst athletes and gym enthusiasts are among their regular customers, it is interesting to see that the effectiveness of their products is also felt amongst the everyday health-conscious people.
True Protein has gone to great lengths to deliver exceptional protein formulas and nutritious products across the board. Whether your goal is to enhance post-workout recovery, improve general health and wellbeing, gain mass, lose weight, improve sporting performance or simply sleep better, there is a natural and carefully formulated supplement waiting for you. Feedback has been overwhelming, particularly on the top-selling premium Whey Protein Powder range including WPI 90 and WPC 80, blended with grass-fed whey protein sourced from New Zealand. Also high on the recommended list for the high-performance inclined is the HASTA-certified range, the innovative Pre, Post and Elite workout blends rich in amino acids, and scientifically-backed creatine designed to enhance energy and focus.
Already a household name in Australia, True Protein is quickly turning heads not only in Australia and New Zealand but weighing in across all parts of the world. This, in part, is due to the incredible amount of support and user-generated content from True’s over 200 athletes and social influencers. Scroll through the True Protein Instagram and you will come across inspiring content shared by a widespread network of sporting professionals.
Another key attribute to True’s success is how they give back to the community. From running fundraising events and supporting mental health awareness charity, RUOK? to making large charitable donations and sponsoring a team of Paralympians to help raise awareness of disability in sport.
With a 100% money back guarantee, you have everything to gain when shopping with True Protein.
Check out some of their recent innovations here