Just off Johnston St in Fitzroy, located among the many boutiques, hip bars and trendy cafes, is the welcoming windows of Pash Furniture. Among the open-spaced store there’s scattered a range of unique homewares, delightful décor and one-of- a-kind furniture.
If you’re on the look-out for tables, chairs, cabinets or units for your new home, apartment or even office space, then it’s about time you considered the distinctive look of timber furniture. Pash Furniture is an Australian made, timber specialist, founded by brothers-in- law Peter and Richard. First opening its doors in 2004, the duo combined Peter’s manufacturing skills and Richard’s retail expertise to create a quality shop filled with quality goods.
Peter has worked manufacturing since 1987, starting his first business in his 20s. But, in 2002, Peter left his company and decided to join Richard to start Pash Furniture. Richard had been working in management at a camera store, and, with his love for retail and years of experience, he too took the chance, left his reliable work, and teamed up with Peter. Richard and Peter both prioritized a role that let them be their own bosses, and with their close relationship already, Pash Furniture was the perfect decision.
So what can you expect from a Pash Furniture product?
The timber range from Pash Furniture are unique and exclusive; there is no mass production like the giant brands that you usually find swarming homes and apartments. Just as every tree has its own story, Pash Furniture sells one-off pieces at a competitive price. A Pash Furniture piece boasts Melbourne crafting and quality timber, all wrapped up with the committed service from the entire team.
While Peter and Richard agree social media has helped improve their sales over the recent years, it is still the classic marketing methods that work for them the best. Pash Furniture provides quality service for each and every client. The designs aren’t mass produced, stock standard pieces, but distinctive and custom made. Pash Furniture wants to create the best replica of your furniture you’ve envisioned, and goes to great lengths to do so; consultations, conversation and personal rapports being of utmost importance.
Richard and Peter have the age old publicity of word of mouth to thank for plenty of their success, and this is something they take pride in. Pash Furniture’s clients are loyal, as they’ve been given superior service and quality. Their customers range from old to young, new home buyers to returning, devoted buyers.
As for the future, Pash Furniture hopes to expand and open up new stores for a bigger range of clients. But, they will always remain faithful to being a family run small business, as Peter and Richard value a loyal clientele and an attention to detail.
So, if you find yourself roaming Fitzroy, head on over to their shop where you can smell the timber, interact with the pieces and start getting inspiration for your next interior decorating project.