Introducing the True Protein Bar

After years of development to perfect the formula, True Protein has launched their first Protein Bar, available in two delicious flavours: Salted Caramel and Rich Chocolate. Made from 100% natural ingredients including whole foods, whey and collagen, the bar has been developed by True’s in-house Accredited Sports Dietitian, Roslyn Yee, who worked to perfect a nutritious, high-quality bar free from artificial additives, unnecessary fats and no added sugar.

It was around four years ago when the True product development team first started work on a protein bar formula. Tired of consuming dense, bad-tasting, over-processed protein snacks with hidden sugars and an artificial aftertaste, the True team worked tirelessly to develop a bar that would be an antidote to all the bad stuff. Formulas were tried, tested, tasted and started over again and again until a truly delicious, nutritious and 100% natural bar was achieved.

Made from a blend of high-quality New Zealand grass-fed whey protein concentrate and Argentinian-sourced collagen, plus all-natural whole foods, the bar ticks the box for nutrition, protein content and flavour, with a complete amino acid profile perfect for a post-workout snack. Quality soluble fibre from tapioca and texture from nuts and chia seeds, both healthy sources of unsaturated fat, fibre and protein, sets this soft, irresistibly chewy bar apart from the rest. Good for the gut, good for your muscles, good for you!