Dolce & Gabbana Cast Army of Millennial Influencers Over Models

The Milan Menswear Fashion Week A/W17 show left models on the sidelines and instead chose names from social media, acting, and music.

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Dolce & Gabbana (source: Cleo)

Gone are the days of traditional fashion runways and models who build a portfolio with their agency. The new era of fashion seems to have no boundaries as to who can and cannot walk a runway, with Dolce & Gabbana supporting a wave of non-traditional models.

When it comes to casting non-traditional models into fashion shows and campaigns there seems to be a bit of disagreement within the fashion industry. Some reminiscence of the days where legends like Kate Moss and Naomi Campbell would be scouted, signed, and eventually work their way up to events like Paris Fashion Week. Others however are in full support of designer’s trying to engage with millennials through modern technologies like social media.

Dolce & Gabbana made their stance on the debate quite clear proudly naming the stars that walked their show the ‘DGMillennials’. The most notable inclusion to their show was Cameron Dallas who initially became famous from six-second video app ‘Vine’ and brought an immeasurable amount of publicity to the show through posting on his social media accounts like Twitter, Snapchat, and Instagram.

‘Vine’, Dallas has undertaken several acting roles, his own Netflix series ‘Chasing Cameron’ and become a familiar face in Calvin Klein photoshoots.

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Cameron Dallas (source: Vogue)

Joining Dallas on the runway was British blogger Jim Chapman, musical artists Lucky Blue Smith and Tinie Tempah, as well as actor Avan Jogia.

To further target the attention of a younger audience, sons of Cindy Crawford and Pamela Anderson, Presley Gerber and Dylan Lee respectively, and Sofia Richie (daughter to Lionel Richie) also walked.

Sofia Richie crowdink.com, crowdink.com.au, crowd ink, crowdink
Sofia Richie (source: Billboard)

Considering the show’s line-up gained incredible media attention and exposure, we think it’s safe to say Dolce & Gabbana will continue to support this shift in fashion that welcomes internet-stars.


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Born in 1996, Vivienne can be found with Chanel on her feet and her passport in hand. With a borderline obsession for breakfast food you'll most likely find her in the early mornings streaming the latest Paris Fashion Week or Grammy Awards show. She also loves travel but as of yet has not been to Japan, which is a shame considering sashimi makes up 99% of her weekly diet. Passionate about Fashion, Entertainment, Music, Broadcast Media, Politics, Art, and all things Pop Culture - she's extremely talkative so follow her on social media and say hi!