As someone who has always wanted to be a TV star, C.F. Jackson has made it her goal to help the entrepreneurs, experts and content producers, validate who they are, what they do, their expertise and their knowledge, by giving them the spotlight to share their products across 51.2 million Roku Players & TVS.
CrowdInk were fortunate enough to dig a little deeper into Jackson’s story, chatting one-on-one with the founder of “iDefine TV”.
What’s the Inspiration Behind Your Business?
I don’t know about you, but as a kid, I wanted to be on television.
It was in 2013 when I first heard of a streaming TV player. Like many, I saw it more for entertainment. A colleague brought it to my attention that I could get on it. My mind was blown. It was like the giddy little kid in me took over. What was once unattainable for me as an entrepreneur is no longer true with streaming TV.
What is the Problem You’re Trying to Solve? Or USP?
As I like to say, “We are helping business coaches, experts, and entrepreneurs go from YouTube to TV.” In between that, we are teaching them how to produce videos simplistically.
iDefine TV is evolving as I’m recognizing many need help in learning how to take what they currently have and leveraging it to produce videos easily.
Who is Your Ideal Customer?
We love helping those who struggle with what to share, how to articulate it and feel nervous about being in front of the camera. Our 5-week boot camp is how we can help them get them started.
Have you Been Impacted by Covid, if so how have you Pivoted Your Business?
What COVID has done has helped many entrepreneurs recognize web conferencing services like Zoom and Microsoft Teams.
Now, we can teach the author or the financial expert how to use such platforms to film themselves and turn the footage into video content for iDefine TV or online.
What are Your Goals for 2022 and Beyond?
Like football, we focus on each quarter. Of course, the goal is to be better than the previous quarter.
What Advice do you Have for Other Aspiring Female Entrepreneurs?
There’s so much advice being shelled out today across social media and the likes. Be mindful that every move you make doesn’t have to be put on display.
You can connect with Jackson via any social media platform. Check out the links and be sure to let Jackson know you are a savvy reader of CrowdInk.
C.F. Jackson would love to offer readers a free resource “7 Simple Steps To Shooting Quality Video Every Time With Any Smartphone” and you can download it at www.5K.iDefineTV.com.