The Natural Chocolate Of Your Dreams

A Swiss company has discovered a naturally pink chocolate.

Natural Pink Chocolate,,, crowd ink, crowdink
Natural Pink Chocolate

In what seems like something taken out of ‘Charlie and the Chocolate Factory’, the Swiss cocoa processor, Barry Callebaut, has discovered a type of cocoa bean that can produce a naturally pink chocolate. Yes, that’s right! Pink!

The Swiss company has named the treat ‘Ruby’, and it has been already earned a label as “the fourth kind of chocolate”, joining the family of milk, dark and white.

The flavour, described as “a tension between berry-fruitiness and luscious smoothness”, has actually been in development by the company for 13 years. The decision that it had market potential came about two years ago when they realised millennials love the colour pink.

The company also told the Guardian they believe the treat will be an Instagram hit, stating that it will appeal to the “hedonistic indulgence” of millennials. And they’re probably right.

The fairytale-like chocolate will hopefully be hitting the shelves in between 6 and 18 months time, so keep your eyes peeled for what will most likely be the next big food trend.

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Nilo is a recently graduated writer and journalist based in Melbourne. With an over-the-average interest in fashion, female empowerment and everything in-between she is constantly trying to find ways to express this passion through her writing. She likes to keep on top of all the latest internet trends and hopes to one day to become an editor for one of her many favourite magazines.