Listen to that manly voice. Look at that camouflaged back. Feel the wind in your hair as you target your prey.
That video premiered on February 27, 2016. Since then, Huntsman Condoms have been given out at the world’s biggest hunting expo, picked up by brand ambassadors, and has over 186,000 likes on facebook.
And who is behind the brand?
In an absolutely genius campaign, PETA is getting hunters to stop f***ing. It’s a statistical fact that hunting is passed down from generation to generation. This is PETA’s solution.
Watch the full reveal video below: