Indigenous Brands You Should Be Supporting

It is no longer enough to be non-racist, you need to be anti-racist and turn thoughts and ally ships into actions. Although there are many ways you should be incorporating anti-racist practices into your everyday life, one simple way you can do this is by supporting Indigenous owned and operated businesses. Use your body and money as a form of activism by purchasing clothing, jewellery, towels/yoga mats and artwork from a few of these organisations:

Clothing the Gap

A social enterprise that “unites non-Indigenous and Aboriginal people through fashion”, whose profits are directed to funding education and health programs that help increase the life expectancy of Aboriginal people. You can find t-shirts, masks, jumpers and accessories here

Bush Medijina

Bush Medijina is an organisation with a governing board 100% filled by women – 80% being Indigenous Australians. Born from the aspirations of Warningakalina women to “share our culture…and to preserve our traditions”, Bush Medijina uses sustainable ingredients, natural practices and family recipes to provide products such as lip balms, soaps, scrubs and hair products.

Juddarnje

A natural skincare brand, Juddarnje unites their Indigenous heritage, custodians and knowledge of their ‘country’ with unique, natural and safe skincare products. Whether you’re looking for oils, botanicals, clays or oils, Juddarnje has it all.

Jarin Street

Jarin Street is an Aboriginal-owned business that features contemporary Aboriginal designs on high-quality products, such as yoga mats, zippered cases, towels and apparel. Jarin Street uses its products to celebrate Aboriginal culture, ensuring they protect the Aboriginal artists who design their products.

Bush Magic Metal

Founded by proud Indigenous woman, Lydia Baker, Black Magic Metal unites Aboriginal culture, stories, personal connections to the land and techniques to create beautiful artisan jewellery. From necklaces to rings to earrings, support Bush Magic Metal here.

Liandra Swim

Connecting Aboriginal culture with swimwear, Liandra Swim combines contemporary fashion “with the Aboriginal pastime of storytelling”. Each new range is named after diverse, Indigenous women to empower and celebrate women. Shop their collections here.

Other notable brands to support include:

• Sacred Era – streetwear clothing
• Warlu Art – artwork promoting Indigenous culture
• Gammin Threads – chillwear clothing and accessories
• WalkAbout Clothing – clothing
• Ginny’s Girl Gang – jumpers/jackets and accessories
• Earth Blended – artworks/prints and aromatherapy

Next time you go to make a purchase, try shopping with a purpose. Don’t just preach change, wear/support it.