From LA to Byron Bay: The Aussie Beach Town Making Waves

Taking a look at the coastal town that has captured the hearts of everyone from backpackers to Thor himself.

Byron Bay
Byron Bay

Byron Bay is known as one of Australia’s most popular spots as both a place to live and a holiday destination. The beautiful coastal town, located in far-north NSW, has become even more talked about in recent years since becoming home to mainstream celebrities including brothers Chris, Liam and Luke Hemsworth. The latest Hollywood heartthrob reportedly making the move to the Bay is Zac Efron. Let’s take a look at what Byron Bay has to offer and why it has become a hotspot for Australians, international travellers and celebrities alike.


Byron Bay offers a unique, friendly and relaxing atmosphere where many seek an alternative lifestyle. The year-round subtropical climate allows for endless opportunities to explore or relax throughout the beautiful landscape. The area has a colourful selection of local businesses including shops, restaurants, cafes, bars and pubs where there is always something to do.


There is a beach in Byron for everyone – whether you want to surf, spend time with family, walk your dog, or just enjoy some peace and quiet. With beautiful soft white sand and turquoise water, the beaches in this easternmost point of Australia are some of the best around.


Byron Bay hosts some of Australia’s top festivals including Splendour In The Grass, Falls Festival and Byron Bay Bluesfest. Each year people come from around Australia to attend these festivals which host an outstanding lineup of Australian and international artists. The town is also known for its busking scene. You can wander the streets and listen to talented musicians as you go.


Byron Bay has a rich Aboriginal culture and heritage and is a place of many Dreamtime stories. The Arakwal Bumberlin people of the Bundjalung Nation are the recognised Aboriginal Traditional Custodians of the Byron Bay district and have lived in the area for more than 22,000 years. There are many great programs and activities in Byron Bay offered by the Arakwal people to the Indigenous and wider communities.

Despite its increasing popularity and growing reputation as a celebrity hotspot, Byron Bay has managed to maintain its beloved easy-going atmosphere that people just cannot get enough of.