10 Steps to Increase Your Blog’s Readership

You’ve finally created a blog and you’ve made your first post. Now how do you get people to actually read what you’re blogging about? Here are some tips on promoting your blog.

1) Quality Content – Interesting content will keep your readership returning. Update your blog regularly. Googlebot, which is Google’s web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.

2) Join the Community – Take part in blog exchange communities, like BlogExplosion and BlogClicker. Ask other bloggers for their opinion on your blog and take their suggestions to heart.

3) Feed it – Publish an RSS/Atom/XML feed. If you’re using Blogger, you can turn on RSS feed by clicking on settings in your dashboard and then clicking on site feed and make sure that your settings are set to yes.

4) Subject Matter – Carefully choose your subject titles, taking into consideration what other internet users may be searching for. Use keywords in your title. I suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers. Technorati.com , is a blog search engine that also lists the top search words. The more targeted your keywords are, the greater your return in search engines will be.

5) Read Other Blogs – Involve yourself in commenting on other blogs. You can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your blog as well.

6) Sign Everything – Be sure to include your blog address in forum signatures and in your email signature.

7) Direct the Readers – Submit your blog to directories. Submit your blog’s url to Technorati, Daypop, Blogdex, and Popdex.

8) Write articles – Include a resource box in your article and submit it to article directories such as iSnare.com

9) Update – If you’re using blogging software such as Blogger, there is an option to notify the central blog update services (such as weblogs.com) whenever you’ve made a new entry to your blog. Make sure that this option is turned on! In blogger, click on publish in your dashboard and make sure that your settings are set to yes under notify weblogs. Alternatively, you can go to ping-o-matic.com and send out a ping each time you update your blog. This lets everyone know that you’ve just updated your blog.

10) Link to other blogs – Use services like blogrolling, which is similar to linking. Blogrolling allows you to maintain an updated list of your favorite blogs. But, don’t build a long blog roll of sites that you have no intention of returning to. There is nothing more annoying than visiting a blog that has a humongous blogroll.

Be patient, traffic doesn’t happen overnight. The best way that I’ve found to increase traffic is by getting to know people. Spend what free time that you have, reading blogs, leaving feedback, and building friendships. Try to leave comments on the blogs that you visit as often as you can. While you are waiting for the traffic to come, just enjoy blogging. You’ll be improving your writing in the process. Eventually you’ll build a network of not just readers, but friends and loyal supporters. Blogging is not just about marketing; it’s about creating lasting relationships.