What Drives Cohen Training Institute

We are driven by one thought. “Care so much that you refuse to quit.” We work harder, give more, and never stop learning as a group of individuals first, and then as a company.

At the very core of our business, what we do is simple. We help individuals and businesses grow, and fulfill their potential by the way of giving them the tools in sales, customer service, and mastering phone skills.

Finally, a big part of our business is generating quality leads and setting qualified appointments for businesses of any size. Simply put, we open the door, pull the chair, and put two businesses in front of each other so they can do business and be successful.

We believe nothing cuts through more effectively than finding the right person to speak to, and then ask them a series of effective questions to see if they are a right match for our clients. We then effectively bring the two parties together to meet.

You COULD say that the interest level is quite high and the prospect is ready to meet our client who knows key points about their needs.

Telemarketing requires specialist skills to get past the gatekeeper and engage with the decision maker. All our sales agents are selected for their conversation skills. They are experts at starting conversations and uncovering opportunities. They view every phone call as a new challenge and don’t get disheartened when faced with rejection.

We invest a lot of management time to train, mentor, and support our agents to develop their skills.  We have created a fun and results focused environment which constantly encourages our agents to improve and achieve great results. Our agents work together sharing ideas and strategies to help each other develop and succeed.

Our agents have experience in a vast range of roles, companies and industries giving us the ability to assign agents to campaigns best suited to their skill set. We celebrate each agent’s successes and they are rewarded with performance bonuses. Targets and bonuses are weighted according to the difficulty of the campaign so there is always a level playing field. Each agent’s results are announced daily creating a competitive culture which recognises individual achievements.

Campaign results are reviewed after every shift and weekly to monitors KPI’s and to ensure we are achieving the best results for each client.  If we are not achieving the results, we expect we will contact you to discuss possible reasons, and suggest changes to the campaign structure to improve the results.

We are focused on creating long term relationships with our clients and understand this can only be achieved by consistently providing our clients with great results.