Attracting traffic to a blog or a website is challenging enough. So from the very beginning, when you start to see visitors coming to read your blog, be sure that they feel comfortable enough to stick around. And there are a number of ways you can help them to do just that.
Here are seven vital ingredients for building a successful blog with a loyal following:
1. Publish Regularly
As your readers become familiar with the frequency of your posts, it will influence their visiting behavior. If your readers know that you post fresh content every day, they will probably come every day to read it. If they know you post on Mondays, Wednesdays, and Fridays, that’s when they will come.
2. Stay on Topic
Stick to your niche. If your blog doesn’t have a niche, give it one. Readers like blogs that are focused on a particular theme or topic. If you have no theme and just post about anything, then readers are less likely to become passionate about your blog and will probably move on to somewhere else.
3. Use Meaningful Titles in Posts
This not only announces clearly what the post is about, but it will help people navigate your blog and also influence your ranking with search engines.
4. Interact With Your Readers
Think of your blog like a conversation. You post. Readers comment. Be active and be positive as you interact and converse with your readers.
5. Highlight Your Best Posts
Don’t let your best posts get lost in your archives. It’s always a good idea to link to your best posts from a ‘best posts’ category on the main page.
6. Provide Good Navigation to Popular Pages
If you help people find the key pages within your blog, their visit will be a much more enjoyable experience.
7. Avoid Not Posting for Extended Periods
If someone visits your blog and discovers that the last post was three weeks ago, they will probably be disappointed. If you don’t post, people may give you the benefit of the doubt and come back on a few days to check, but you better believe they will lose interest quickly if you fall out of your regular schedule and stop posting.
There you have it. Seven little tips that will make a big difference to your blog’s readership. It’s not rocket science. It’s just using some common sense when posting and interacting with your readers.