The release of her catalogue happened at midnight last Thursday—coincidentally, the same time as rival Katy Perry’s new album Witness was released— and had been announced early last week via Taylor Swift’s official Instagram page, Taylor Nation.
In the post, a member from Swift’s team wrote, “In celebration of 1989 selling over 10 Million Albums Worldwide and the RIAA’s 100 Million Song Certification announcement, Taylor wants to thank her fans by making her entire back catalog available to all streaming services tonight at midnight”.
While Swift’s announcement and release of music has certainly pleased fans, with some fans saying, “We belong together”– strickland.larrysupercracka, and “I ALMOST STARTED CRYING WHEN I SAW TAYLOR ON THE HIT REWIND ALBUM ON SPOTIFY”– christinawellen, Swift initially withdrew her catalogue from all streaming services back in 2014, especially Spotify and Apple Music, citing recording artists were not given their proper royalties for their streamed music.
On her displeasure with Spotify’s and Apple Music’s royalty rates, Swift said they were “ridiculous” and that online music streaming was ‘a grand experiment contributing to the idea that music should be free’.
“Everybody’s complaining about how music sales are shrinking, but nobody’s changing the way they’re doing things,
“They keep running towards streaming”, she continued, “which is, for the most part, what has been shrinking the numbers of paid album sales”.
She also told Yahoo that she wasn’t, “willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of this music”.
Despite her feelings towards these sites back in 2014, Swift did come to an agreement with Apple Music after writing and releasing an open letter encouraging the service to pay artists their royalties during a three-month trial period offered to Apple Music users.
Other artists who initially withheld their back catalogue from the same sites but then relented are Prince, The Beatles, Neil Diamond, and Garth Brooks. Some of the other artists still with holding from the streaming sites include English band King Crimson, Bob Seger, and metal band Tool