But Snapchat is not only another platform for the younger generations to flirt and communicate with, it actually works exceedingly well as a tool for businesses to connect with their audiences.
What better way to get in contact, to get a reaction from your clients than by showing them who you are, what you do and why you do it? As sad as it is, people are becoming less interested in the lengthy written articles of old, and are moving on to the visual, easy-on- the-eyes, newer types of communication that have popped up everywhere nowadays.
Look at Facebook: once a popularity contest and tool to update your whereabouts every minute of the day, now it is mostly used for uploading photos and sharing videos.
Instagram is a strictly visual site with a space for captions, but focuses more on how creative and witty you can be with an image, a filter and specially chosen hashtags.
What hasn’t changed about these platforms is the possibility to connect to people from across the globe and Snapchat is another way to communicate with these audiences from all around the world.
Not only can you show the behind-the- scenes running of your business, you provide your viewers with the sense that you are real, trustworthy and genuine.
In our society, where exposing someone is as simple as the click of a button, portraying these elements of your business is extremely important and beneficial to your reputation.
Additionally, you are providing an immediate response platform that people can use to send a concern or problem and receive an immediate solution.
There are no limits to what Snapchat can do either: want to post over an hour of short 10-second videos and photos for people to watch? Do it.
Want to show how human you really are? Introduce the staff and employees that help to manage your business.
Snapchat is a fantastically easy tool to use, an instant virtual brochure sent simultaneously to people all around the world in seconds, and a direct way to connect with people’s innermost values.
So sign up, go out and get to snapping!