McDonalds Releases New Activewear Line: Are We Lovin’ it?

Probably the perfect outfit to eat all-day breakfast in.

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McDonalds Inspired Moschino [image source; Vogue.com / Moschino 2014 Fall Ready to Wear collection] , crowd ink, crowdink, crowdink.com, crowdink.com.au
McDonalds Inspired Moschino [image source; Vogue.com / Moschino 2014 Fall Ready to Wear collection]

“Like, seriously?”

Our thoughts exactly.

Can anybody recall Moschino’s Fall 2014 Ready to Wear collection that earned major attention from the press? The collection was inspired by American fast food chain, McDonalds. The color palette worked perfectly. It was playful, funky, and cute. It was the new chapter of the brand.

McDonalds New Activewear Line [image source: dailymail.co.uk], crowd ink, crowdink, crowdink.com, crowdink.com.au
McDonalds New Activewear Line [image source: dailymail.co.uk]
In March, McDonalds Australia entered into the world of fashion and released a line of sleepwear in celebration of their all-day breakfast menu.

However, now, McDonalds is going from fast food to fashion with a limited edition line of activewear to mark the upcoming Rio Olympics.

McDonald's New Activewear Line [image source: dailymail.co.uk], crowd ink, crowdink.com, crowdink, crowdink.com.au
McDonald’s New Activewear Line [image source: dailymail.co.uk]
McDonalds Australia has created “Maccas Legends Wears” with Australian fashion pair We Are Handsome, which went on sale on eBay (#throwbackthursday 2004?) exclusively at 8pm AEST on Sunday 31st July.

The activewear features a limited edition hooded vest and a pair of track pants. Those hash brown, McMuffin and hotcake-printed hoodies and trackies? We are all about it. (More fries please?)

McDonalds New Activewear Line [image source: dailymail.co.uk], crowd ink, crowdink.com, crowdink, crowdink.com.au
McDonalds New Activewear Line [image source: dailymail.co.uk]
All proceeds from the eBay sale will be going to Ronald McDonald House Charities.

So. Are we lovin’ it?


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Eros Liu is a Melbourne-based writer, sucker for fashion, pop culture fanatic, and strawberry milkshake enthusiast. He is also an occasional coat hanger. Currently studying a Master of Commerce at RMIT University, specialising in marketing, Eros is working at CrowdInk. For a while, he worked as a fashion freelancer for Target magazine/RAMP magazine in Shanghai. He’s also had the pleasure of working for ELLE magazine Hong Kong as a personal assistant and then he accidentally splashed two flat whites on the beautiful marble table on his first day. It was all very The Devil Wears Prada.