McDonalds Releases New Activewear Line: Are We Lovin’ it?

“Like, seriously?”

Our thoughts exactly.

Can anybody recall Moschino’s Fall 2014 Ready to Wear collection that earned major attention from the press? The collection was inspired by American fast food chain, McDonalds. The color palette worked perfectly. It was playful, funky, and cute. It was the new chapter of the brand.

In March, McDonalds Australia entered into the world of fashion and released a line of sleepwear in celebration of their all-day breakfast menu.

However, now, McDonalds is going from fast food to fashion with a limited edition line of activewear to mark the upcoming Rio Olympics.

McDonalds Australia has created “Maccas Legends Wears” with Australian fashion pair We Are Handsome, which went on sale on eBay (#throwbackthursday 2004?) exclusively at 8pm AEST on Sunday 31st July.

The activewear features a limited edition hooded vest and a pair of track pants. Those hash brown, McMuffin and hotcake-printed hoodies and trackies? We are all about it. (More fries please?)

All proceeds from the eBay sale will be going to Ronald McDonald House Charities.

So. Are we lovin’ it?