These COVID-19 Brand Campaigns Will Warm Your Heart

Doing the right thing is not always a priority for many brands, especially in the middle of a pandemic where all businesses are suffering greatly. However, these brands manage to think of incredibly innovative and heart-warming campaigns to show their responsibility towards the world.

Didi Hero
In response to Covid-19, Didi has committed $2 million to provide healthcare workers with safe, sanitized and reliable rides at a discounted price. The drivers, called the Hero drivers, are dedicated drivers that have been equipped with proper sanitation and disinfecting products to ensure a safer ride. Watch this video of Didi Hero rides to see how touching this initiative is.

Nike: #Playinside #Playfortheworld
Nike launched the campaign #playinside #playfortheworld to encourage athletes and everyone else around the world to exercise at home. This campaign also comes with various resources and advice for its audience to stay active. They provide a range of free workouts on their Nike Training Club and Nike Running Club apps, Live workout sessions on Youtube and various resources on keeping kids active at home. The campaign encourages a sense of camaraderie and responsibility at a difficult time like this which has been getting very positive reception from its audience.

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Now more than ever, we are one team.⠀ #playinside #playfortheworld

A post shared by Nike (@nike) on Mar 21, 2020 at 7:00am PDT

Kate Spade x Crisis Text Line
Kate Spade took it to the next level when it comes to supporting healthcare workers. They partner with Crisis Text Line, a global Non-profit Organisation providing free mental health consultation through text messages, to provide 24/7 emotional support from healthcare workers. They have committed $100,000 and are raising funds to keep the program going. Mental health is definitely very important now more than ever especially for front liners that are working non-stop in the pandemic.

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today we announced we’re partnering with crisis text line to provide crisis counseling and emotional support for medical professionals working tirelessly to save and protect our communities right now. the kate spade new york foundation is donating $100,000 to the cause. want to join us?crisis text line would love to hear from you. sign up to volunteer or donate at https://www.crisistextline.org/katespadeny/ (link in bio). to our doctors, nurses and emergency responders who are all there for us 24/7: we’re going to be there for you 24/7, too. if you’re in crisis, text TOGETHER to connect with a trained crisis counselor in the US. #forthefrontlines

A post shared by kate spade new york (@katespadeny) on Apr 2, 2020 at 9:57am PDT

It is very important for brands to show their sense of responsibility and compassion in the middle of a crisis such as Covid-19. Whether it’s solely for publicity or they actually care, it warms all of us.