![Airplane [image source: chau nguyen/ http://thedevilhatessweatpants.blogspot.com.au ], crowd ink, crowdink, crowdink.com, crowdink.com.au](https://crowdink.com/wp-content/uploads/2016/08/Chau-airplane-218x150.jpg "5 Reasons You Should Travel Alone")
Established by Tracey Hall, the Ethical Direct Sellers Association (EDSA) stands for ethics and integrity, delivered through their online and mentoring programs.
Tracey and the team have a passion for making the direct selling industry better and to help it be more professional moving forward.
We had the privilege of chatting to the established entrepreneur, discussing all things business, sales and entrepreneurship.
What’s the Inspiration Behind Your Business?
Been in the industry over 30 years and saw a need for an Association for the sales representatives.
What is the Problem You’re Trying to Solve? Or USP?
Showing sales reps how to increase their income and team without losing friends.
Who is Your Ideal Customer?
Women in Direct Marketing who want to grow their business without being spammy pammy.
What are Your Goals for 2022 and Beyond?
To have over 200 members in many different countries. 4 online summits, one annual conference, one annual awards, 20 different face to face networking events, 2 retreats.
What Advice do you Have for Other Aspiring Female Entrepreneurs?
Make sure you know your vision, mission and purpose (why), this will help you to keep focus on your BHAG (Big Hairy Audacious Goal). Don’t Quit!
You can connect with Tracey via:
