You’d be hard pressed to find someone who isn’t subscribed to a streaming service these days. Though the market might seem over saturated to some, that isn’t scaring off Apple. According to the Wall Street Journal, Apple are due to devote $1 billion to the production of original movies and television series, jettisoning them up with the likes of Netflix, Hulu and Amazon.
While it might seem like Apple are the big spenders in the market, they’re actually just dipping a toe in with this investment. HBO’s streaming service devotes $2 billion annually to the development and production of original content, while Netflix’s budget for original productions has skyrocketed, with the service allocating roughly $7 billion to 2018’s productions.
Not content to stick with smartphones and computers, Apple is hoping that this investment into original content will give them further reign over the tech market. In all likelihood, this move into streaming will be designed to boost the sales of Apple TVs, giving the company a stronger grasp in the home goods market. Apple have been speaking with Hollywood executives since 2015, and are working with former executives from Sony Pictures Television and WGN America in developing their original content.
Looks like our list of things to watch might be about to grow.