Snapchat Really Messed Up on 4/20

The three reactions to Snapchat’s Bob Marley filter and WHAT THAT SAYS ABOUT YOU.

Bob Marley on Snapchat,,, crowd ink, crowdink, bob marley, snapchat, 420
Bob Marley on Snapchat

In an attempt to stay on top of what is trending, hip, and going on ***IN REAL TIME,*** Snapchat has accidentally(?) gotten itself into some really hot water.

April 20, also known as “4/20”, is a day of celebration for wake & bakers, stoners, potheads, and the occasional recreational marijuana user. In an apparent nod to this, Snapchat released a Bob Marley filter complete with background music, dreadlocks, and actual blackface.

Because that’s what Bob Marley’s legacy is: his connection to an arbitrary weed-fueled unofficial holiday.

Twitter is up in arms in 3 camps:

Camp 1 a.k.a. “I-look-like-a-racist-a**hole-in-2016-and-systemic-racism-is-a-lie.”

Camp 2 a.k.a. “Why-are-we-associating-Bob-Marley-with-4/20?”

Camp 3 a.k.a. “Why-are-we-still-explaining-blackface?”

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Sam Ferrante is a poet, editor, facilitator, and writer born on Long Island, college-fed in Western New York and Paris, and then poetically raised in Buffalo, NY; Ireland; and Australia. A former member of the Pure Ink Poetry team in Buffalo and a regular competitor in Dublin's Slam Sunday, Sam was a Co-Creative Producer at Melbourne-based Slamalamadingdong in addition to serving on the Melbourne Spoken Word Committee. Sam has been published in Ghost City Press, Blowing Raspberries, and The Dirty Thirty Anthology and has been featured at The Owl & Cat Session, La Mama Poetica, Girls on Key, and White Night 2016 among others. Her debut book of poetry, Pick Me Up, got rave reviews from her Mom. She is currently the Editor of CrowdInk.