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Gucci is redefining traditional beauty standards in the fashion industry by promoting inclusivity through its luxury worldwide-known brand. The label has been implementing different campaigns and initiatives that represent groups who are commonly underrepresented in the fashion industry.
The brand is currently in its second round of the Gucci Changemakers initiative which was created to “accelerate positive social change in diverse communities by supporting grass-roots organisations creating local impact”. The program aims to support change within the fashion industry and strengthen unity with community action to create a lasting social impact on communities.
Actor Jodie Turner-Smith has joined this season’s star-studded Gucci Bloom campaign alongside Florence Welch, Anjelica Huston and Susie Cave. Regarding the collaboration, Turner-Smith said, “It’s fun to be part of this family. I find that Gucci doesn’t subscribe to those narrow views of beauty. I find it’s much bolder and at times eccentric and interesting”.
July saw Ellie Goldstein featured as the newest face of Gucci Beauty. The 18-year old model, who has Down Syndrome, was scouted through a social media initiative between Gucci Beauty and Vogue Italia. Goldstein is represented by Zebedee Management, a talent agency created to “increase the representation of people who have until now been excluded in the media”.
We are excited to see what is next for the luxury brand and look forward to seeing more inclusivity and representation in future projects.
