CrowdInk had the opportunity to sit down (virtually) with Natalia Webster, the founder of Chic on the Run, a lifestyle blog that covers fashion, beauty, travel, food, fitness, and relationships. She provided us with some great insights on when you know you’ve found enough inspiration to dive in and start a business, blogging to fulfill a creative rut, and why handbags are the ultimate accessory.
CrowdInk: Tell us about your brand. How did you get started? What was your inspiration?
Natalia Webster: Chic on the Run was created for the sole purpose of being a creative outlet. At the time, I was working in a public sector job, which just wasn’t satisfying my creative side. I felt like, creatively, I was in a rut. By nature, I am a writer so I started working on a few pieces which I hope to one day publish into a fashion book. The ideas just kept coming so eventually I decided it’s time to start putting them elsewhere, in a blog. Chic on the Run was born and I had a digital outlet to share all the things that inspire me and make me happy. This includes fashion, beauty, travel, food, fitness, relationships. My inspirations were everything that got me out of bed every morning. Things that intrigued me, motivated me, and things that I thought were beautiful. I find inspiration everywhere I go, so Chic on the Run is blooming and evolving every day.
CI: What’s your favourite accessory?
NW: A great handbag. I love things that are practical and trendy. A good handbag can be many things. It can help you get through a busy day by allowing you to carry all the important things, like a phone or a laptop. It helps you stay beautiful by carrying your touch up cosmetics. Plus a handbag is a gorgeous accessory that is the cherry on top of the cake for every outfit.
CI: What’s your top style advice?
NW: Start with basics and build up from there. A simple all-black outfit is often a great start which can then be turned into a great corporate, evening, or casual look. It’s all about layers, accessories, and your inner confidence!
CI: What’s your number one tip for anyone starting a new business?
NW: If it’s something that scares you, it’s worth doing. I was absolutely petrified at the thought of having my friends, colleagues, and even family judge me on my work. If you are out there in the spotlight, you are going to get judged so often you just need to accept that. People who really love and care for you will always be there supporting you, arms open. You also never know who will surprise you and become a great ally!