While other businesses are suffering due to Covid-19, some brands are adapting into the situation very well. In fact, these brands are thriving rather than being in a downward spiral.
Mecca Brands: Bringing real-life experiences online
Mecca is well known for its sophisticated customer experience and amazing range of products. To respond to Covid-19 restrictions, Mecca started complimentary virtual consultation for any kinds of concerns such as skincare, make up and choosing the right fragrances. They will even give you great samples if you decide to do Call and Collect or even when you purchase online. On top of that, Mecca started a Facebook group in March 2020 called MECCA Chit Chat for its customers to give reviews and ask for recommendations from their peers. These strategies shift customers in-store experiences online and have proven to be really successful so far.
The Ordinary: Being Viral = Profits
The Ordinary has been the talk of the town on TikTok from the start of lockdown when a TikTok user posted a video of her reviews of one of its products, AHA 30% + BHA 2% Peeling Solution, a very affordable and effective skincare product. The video went viral with almost 5 million views and 600,000 likes. Since then, TikTok users began to purchase and recommend the brand to other users and The Ordinary became really viral. The Ordinary took advantage of this by working with various influencers to promote its products, mainly on TikTok as that’s where the brand started to get recognition and went viral.
The Washington Post: Embracing Working from Home
The Washington Post has been really active on TikTok since 2019 and has gained over 600,000 followers and 25.5 million likes. Its contents are mainly about making news and politics relatable to younger generation with Gen Z users as their target audience. Since the lockdown, they have been more popular due to the increasing numbers of users on TikTok. They also updated their contents to be more relatable during the pandemic by posting stay-at-home videos that are really entertaining and of course, highly relatable. As a newspaper company that Gen Z audience usually brushes off, they managed to catch the attention of the Gen Zs and gain very positive reputation.
Need to practice more ##socialization
One of the most important things to do in order to stay afloat during the pandemic is adapting. Whether you are reading this as a business or an individual, adjusting your lifestyle and/or day-to-day operations can help you survive the pandemic.