Calling herself the “chick of all trades” Jess Goldsmith is a cause-driven illustrator, lettering artist, graphic designer and art director with a knack for connecting brands to their audience through colorful storytelling.
CrowdInk was thrilled to have the chance to speak to her, interviewing Jess about all things business start-up, art and illustration.
What’s the Inspiration Behind Your Business?
I am fully inspired by color, movement, organic shapes, powerful women and of course, humor and fun.
What is the Problem You’re Trying to Solve? Or USP?
I’m trying to make the world more fun, exciting, happy, and colorful place through my work. I want other people to feel empowered to follow their passions and feel confident to turn it into their creativity into careers.
Who is Your Ideal Customer?
My ideal customer aka my dream client is Adidas. Yes, Adidas I’m looking at you! If you’re reading this, you know where to find me. On a broader scale, I definitely want to continue working with larger, well-known, and household name brands for illustrated content and campaigns.
Have you Been Impacted by Covid, if so how have you Pivoted Your Business?
I’ve been so blessed to have had continued work during COVID. I took the extra at-home time to create @womenoftype which is an IG page turned website, that exists to showcase and amplify the voices of typography and lettering work of female-identifying creatives.
What are Your Goals for 2022 and Beyond?
Short term, I’m working towards a collaborative campaign with some clients that I have not yet had the opportunity to work with and I would love to spend some time working in the non-profit space. I have a non-profit project in the works that should be fully coming to life in 2022 and I can’t express the excitement I have to see that come to fruition. At the time of this writing, there are now 67K followers on the @womenoftype page, and I fully intend on bringing more consistent value to my audience and eventually monetizing into a full women-led creative platform.
What Advice do you Have for Other Aspiring Female Entrepreneurs?
The best advice I can give to anyone trying to break into entrepreneurship is to stick to it. Stick to the grit and learn to enjoy the process. It’s going to be hard, and you’re probably going to struggle. But if you’re passionate about your work, the mental and emotional payoff is worth so much more than any amount of money. You just can’t buy JOY.
You can connect with Jess via:
Instagram and Clubhouse at @chickofalltrade,
Her website chickofalltrade.com
Or shoot her an email at firstname.lastname@example.org