Since launching out of Bondi Beach in 2012, Bailey Nelson has become renowned for its collection of locally designed and hand crafted eyewear.
To shine a light on BN’s range of classic styles, we commissioned portrait and fashion photographer, Rene Vaile, to shoot a new set of striking campaign images.
Signature round styles including Joyce, Parker and Wells are featured alongside brow line shapes such as Bronte, Archimedes and Elise, while combination frames like Markova and Homer are offset by our range of polarised clip on sun lenses.
The campaign is characterised by relaxed styling contrasted with block coloured backdrops — and just like BN’s eyewear, the results are timeless, understated and carry the recognisable signatures of the Bailey Nelson aesthetic.