The swimsuit edition of Sports Illustrated is one of the world’s most famous, lucrative and influential sports magazine issues, and garners a staggering amount of international publicity each year. Additionally, back in 1964, it successfully turned the bikini into a staple piece of women’s swimwear fashion.
A new milestone was achieved only days ago at Miami Swim Week, with the brand launching its first swim and activewear collection. The line is garnering massive media hype as fans and critics applaud it for promoting body inclusivity.
The runaway set showcased models, up to size 20, confidently modeling the swimsuits, which come in a host of colours and designs. The range includes metallic one-piece suits, high-waisted briefs, asymmetrical cuts and floral and striped prints.
The models are finalists for a competition that will see the winner featured in the 2018 swimsuit issue of the mag.
MJ Day, editor of Sports Illustrated Swimsuit, told the New York Post that “some people…were moved to tears because they saw themselves represented on the runway, which they never thought they would.”
The brand’s creation of a fashionable and sexy line, that caters to women of all sizes, is a bold and comforting statement that indicates that the body-positivity movement is not just a fad – it’s real and it’s here to stay.