Richard Branson Bids Farewell to Virgin America

Sir Richard Branson has bid farewell to Virgin America after Alaska Airlines, who purchased the airline in April last year, announced it would be retiring the name in 2019.

0
731
Sir Richard Branson (Image Source: Virgin.com), crowdink.com, crowdink.com.au, crowd ink, crowdink
Sir Richard Branson (Image Source: Virgin.com)

Branson, who founded the U.K.’s Virgin Atlantic in 1984 and Virgin America in 2007, posted his emotional farewell on the Virgin Group’s blog, where he recalled many happy memoires with the airline and referred the Virgin America’s retirement as “the day the music died”.

Also in his statement, he began by saying, “Dear Virgin America,

With a lot of things in life, there is a point where we have to let go and appreciate the fact that we had this ride at all. Many years ago, I shed tears over selling my beloved Virgin Records for $1 billion, which we needed to fight off British Airways’ Dirty Tricks campaign to try to put Virgin Atlantic out of business. Many tears are shed today, this time over Alaska Airlines’ decision to buy and now retire Virgin America.

It has a very different business model and sadly, it could not find a way to maintain its own brand and that of Virgin America”.

With Branson’s clear sadness over this change, Alaska Airlines has reportedly promised to ‘keep some of Virgin America’s charisma’ and have also said that Virgin Elevate members can transfer their miles to Alaska Airlines’ Alaska Mileage Plan, receive 10,000 free Alaska miles, or a $100 airfare credit.

Further in his statement, Branson continued to reminisce over better days with Virgin America, saying, “Remember that time from 2004 to 2007 when we leased planes that were sitting on the runway while we waited for the US government to give us a license so that we could make flying good again?”

And later, “Remember that time in 2014 when Dallas residents signed a petition to make sure city council members did the right thing and gave us two gates at Dallas Love Field? And the party we threw to thank Dallas for letting us fly?”.

The full statement can be seen below, via the link here.

SHARE
Previous articleWhy Australia Is Loving Adele
Next article5 Money Saving Hacks From the World’s Tightest Millennial
Rowena Nagy is a graduate of The University of Tasmania and has over three years of experience as a writer and journalist and brings that knowledge and skill to all tasks she approaches. She has also worked in radio, co-hosting and co-producing a news and current affairs program during her Bachelor of Arts Degree and received a second-class lower division score for her Honours thesis on celebrity, media, and privacy. Rowena aims to gain experience in all areas of media and has high career aspirations.