Lorna Jane, The Australian Entrepreneur who Created Activewear

The activewear phenomenon which can literally be seen everywhere was actually started by Australian Entrepreneur, Lorna Jane Clarkson.

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Lorna Jane Activewear crowdink.com, crowdink.com.au, crowd ink, crowdink
Lorna Jane Activewear (source: Bellala Mag)

Nowadays it seems like activewear is everywhere. Women wear activewear to the gym, to yoga class and even to do non-active things, like shopping or catching up with friends.

However, despite its massive popularity, activewear is only a recent phenomenon, coined by Australian Lorna Jane Clarkson in 1989.

Frustrated with the dull and uninspiring range of Gym-wear available for women, Lorna quit her job as a dental therapist to begin designing her own custom made outfits.

She started the Lorna Jane store in her garage with her husband in Brisbane, and it blew up with success.

Today, there are more than 200 Lorna Jane stores across Australia and the United States, as well as stockists in Europe, the UK, Africa, Asia and the Middle East.

Lorna Jane has become known for its technical yet, feminine approach to designing active wear. It’s foremost functional, but this doesn’t mean it compromises on style.

Apparel has bold colours, quirky slogans and fitted styles perfect for exercising, or even to wear beyond workouts.

This all fits within their philosophy ‘Move. Nourish. Believe.’

Lorna Jane crowdink.com, crowdink.com.au, crowd ink, crowdink
Lorna Jane (source: Move Nourish Believe)

One of the reasons Lorna accredits her massive success is her innovative use of social media.

Lorna Jane has become known for its social media presence, with more than 1.1 million Facebook fans and more than 700,000 followers on Instagram.

The websites are more than just an online store, displaying workout routines, meal plans and every day inspiration to encourage women’s health and wellbeing.

Overall, the brand has ignited a global movement embraced by hundreds of thousands of cult followers and has successfully inspired many to live active lives.