Michael has been in marketing since he spoke his first word. Working in both advertising agencies and digital agencies taught him how to appreciate a good single malt and a nicely tailored suit. He firmly believes that Coco Pops are awesome, even as an adult. During winter, he spends his hibernation researching digital marketing trends for ideas on how to make more money than Google. No luck yet, but in the meantime, he runs his own successful digital marketing agency, Yoghurt Digital.